![]() ![]() How will you present your business to the public? Tell your reader how your customers will see your business. What media outlets will you use for advertisement? How much is your marketing budget? Your prospective investor will surely want to know. Describe how you will promote the business.What particular area of your industry to you fit? Where do you squeeze in, in light of the innovation? Briefly describe your competition – particularly what makes you better at what you do than them.Clearly define and explain your target audience.This section can be broken into six distinct parts, as follows: You are illustrating to your recipient that you know your audience better than anyone, and that makes yours the ideal business to serve the audience. Put the research, market analyses, and industry knowledge that you possess to work in this section. ![]() The first thing to do in the Marketing Plan section is to prove that you know your target audience. The Marketing Plan is one of the most essential parts of your Business Plan marketing is the thing that brings your business to its audience. Be specific demonstrate that you have a good idea of what it will realistically take to achieve your goals.Ĭheck and recheck this section – it’s a biggie! 5. B) ObjectivesĮxplain the steps you will take to reach your goal. Connect it to your customers and readers, in turn. A) GoalsĮxplain the end-result you seek from the business venture. Here are the major points you will want to make in the Mission Statement. The Mission Statement section of your Business Plan expands on some of what you talked about in the Executive Summary. This is where you tell them where you’re coming from, before you get to “why” you’re in need of an investment, in a nutshell. What is your interest in the market? How’d you get to this point?Īs you can tell, the Business Description section amounts to backstory – and that’s essential to any Business Plan. This is the place for your “origin story.” This section should be just as well-written as the Executive Summary, of course. Here you are looking to answer questions like “when did you start?” “Why?” “By whom?” ![]() This next section gives all the must-have details about your business. Already, only having read as far into your business plan as the Executive Summary, your reader is wondering “what’s in it for me?” And your challenge is to offer them a preview (remember this is a “summary”) of the benefits of accepting your business plan, while not giving away the whole story. The last question is perhaps the most important.
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